Experian extends the capabilities of behavioral biometrics to prevent Internet fraud
As it became known, the Experian credit bureau joined forces with BioCatch to use the capabilities of behavioral biometrics. This will help identify fraudsters who use company products on the Internet for illegal purposes.
The Experian platform has integrated BioCatch software that analyzes how users interact with devices and websites by tracking a wide range of factors: how fast they type on the keyboard, or how fast they move the mouse on the web page. The information collected can help BioCatch to determine who is currently using the company's product - a real user or a scammer.
It is worth mentioning that behavioral biometrics is especially useful when automated programs or bots are used by scammers to apply for credit products on the Internet using stolen data.
For example, when filling out basic information (name and date of birth), scammers can act on the site more slowly than real users. However, they are very familiar with the structure of the form being filled and will move faster between questions. For real users, it's quite normal to pause between data entry, because in fact you do not know whether the form will ask you for a phone number or zip code.
According to John Sarreal, Director of Experian Product Management: "Behavioral biometrics is one of the most modern methods of protection against fraud."